Patient Acquisition for Urology Practices

You're busy. So why does it feel like you're not growing?

Hard to fix what you can't see.

We diagnose why your growth stalled before we prescribe solutions.

You'll know exactly where the new patients are and how to reach them.

Growth you can see. Not just activity.

Take the 2-3 Minute Growth Assessment See which Growth Stage you're in—Visibility, Commitment, or Dominance Skip Ahead: Book Diagnostic Call →
$20K+
Average lifetime value of one urology patient
1 in 3
New patient calls that don't convert to an appointment
$0
What your agency spends diagnosing why they don't
How We're Different

Most agencies start with tactics.
We start with the diagnostic.

Marketing campaigns can underperform even when they're well-executed—if they're built on the wrong strategy. That's why we run a diagnostic first. We look at your procedures, your patient flow, your front desk process—the same way you'd work up a patient before recommending treatment.

Which procedures drive your highest margins? What does your front desk say when a scared patient calls with a new diagnosis? Does your website speak to what you do—or what your patients need to hear to choose you?

These aren't typical marketing questions. They're diagnostic ones.

Here's what we look at in the diagnostic:

Growth Stage Diagnostic

We identify where your practice might be losing patients—before they find you, after they find you, or after they've chosen you and the competition pulls them away. The stage dictates the work.

Procedure-Priority Targeting

We don't target "urology patients." We target the specific people who need the specific procedures that could make your practice most profitable—and most professionally satisfying.

Patient Hot Button Research

We uncover what your ideal patients are actually afraid of, what they want to hear, and what makes them choose one practice over another. Then we build every message around those insights.

Competitive Messaging Audit

We analyze what every urologist in your market is saying—and find the gaps. If your competitors sound the same, that could be your opportunity to be the clear choice.

Sometimes what looks like a marketing problem is actually a systems problem, a messaging problem, or a targeting problem. That's why we use a diagnostic approach instead of a standard questionnaire—to figure out what's really going on before we recommend solutions.

You're busy. So why does it feel like you're not growing?

Take the Growth Assessment → 2-3 minutes • Instant results • No email required
What The Assessment Reveals

Which Growth Stage is your practice in?

Stage 1
Visibility Problem

Patients can't find you—even when they're actively looking. You're losing new patient opportunities before they discover your practice exists. The fix: Two-way market visibility and targeted patient acquisition.

Stage 2
Commitment Problem

Patients find you but don't convert to appointments. Your messaging doesn't address their fears or answer "why choose you?" The fix: Patient psychology research and conversion-focused messaging architecture.

Stage 3
Dominance Problem

You have demand, but competitors are pulling patients away with better positioning or aggressive marketing. The fix: Competitive differentiation and market dominance strategy.

Hard to fix what you can't see.

Discover Your Growth Stage → 2-3 minutes • Instant diagnosis • See exactly where you're stuck
The Pattern

Seven agencies. One menu.

We looked at how urology practices are being marketed to. The pattern was consistent: here's our service menu, pick what you want.

Service Agencies offering it
Website Design & Development 7 of 7
Search Engine Optimization (SEO) 7 of 7
Pay-Per-Click / Google Ads 7 of 7
Social Media Marketing 6 of 7
Reputation Management 5 of 7
Content Creation 5 of 7
Analytics & Reporting 4 of 7

Imagine walking into a physician's office and being handed a prescription before anyone takes your history, runs labs, or asks what's wrong. It wouldn't happen in medicine. But it's standard in healthcare marketing.

When marketing is sold as a service menu instead of a diagnostic process, even well-executed tactics can underperform. Because nobody asked the questions that determine what actually needs to happen.

Let's Be Clear

Yes — we do that too. Just not first.

Everything on that standard menu? It's part of what we deliver. The difference is sequence. We start with the diagnostic work designed to help those tactics convert—not just launch.

Website & SEO

Found and convincing

We build and optimize your online presence—but every headline, every page, every call to action is built on engineered messaging, not templates.

Paid Advertising

Targeted, not sprayed

Google Ads, paid social, retargeting—all managed and optimized. Aimed at specific audiences most likely to need your highest-value procedures.

Social Media

Editorial, not generic

Content strategy and management with a voice that sounds like your practice, not a marketing agency. Consistent with your positioning at every touchpoint.

Reputation & Reviews

Earned, not chased

We don't just monitor your reviews. We train your staff to deliver experiences that could generate positive reviews naturally—from the first phone call forward.

Lead Tracking

Systems that close

CRM, automation, landing pages, email sequences—all connected. Every lead captured, tracked, and moved through a conversion path your staff understands.

Reporting & Analytics

Accountability across all three domains

Weekly and monthly reporting on what's working. Reporting on outcomes—booked procedures, conversion rates, cost per acquisition—not vanity metrics.

We diagnose why your growth stalled before we prescribe solutions.

See Your Growth Stage → Takes 2-3 minutes • Get instant diagnostic results
The Gap

What if there's a gap nobody's filling?

In our research of agencies marketing to urology practices, we found a pattern: most don't start with the diagnostic work that determines which tactics might actually move the needle for your practice.

0
of 7
Engineer your message before building anything
0
of 7
Research patient psychology & hot buttons
0
of 7
Train your staff on conversion language
0
of 7
Target audiences through outreach beyond Google
0
of 7
Diagnose growth stage before prescribing
0
of 7
Audit competitive messaging in your market
0
of 7
Build procedure-specific patient targeting
0
of 7
Create phone scripts & intake playbooks
What You Get

A system that could live inside your practice—
not inside our ad platform.

Most agencies hand you a media plan. We hand you a patient acquisition system your staff can use every day—from the first thing a patient reads about you to what happens after they book.

Messaging Architecture

Positioning built for your practice

Strategic differentiation built around your sweet spot procedures, your market, and your patients' psychology. Not a template. An engineered position that might be difficult for competitors to replicate.

Staff Playbooks

Your team speaks the same language

Say-this-not-that cards, phone scripts, intake protocols, and follow-up sequences. Each patient touchpoint reinforces the same message—without you micromanaging it.

Targeted Acquisition

Your ideal patients can find you more easily

Demographics, psychographics, timing. We define who your ideal patient is, where they are, and when they might be most likely to act—then put your message in front of them.

Conversion Engineering

From first click to booked procedure

Website messaging, landing pages, ad copy, email sequences, and automation—all built on the same messaging architecture. Consistent from first impression to committed patient.

The Difference

Renting leads vs. owning your growth.

Here's what changes when patient acquisition lives inside your practice rather than inside an agency's platform:

When an agency leaves

Nothing.

(Because it all lived on their platform)

The ads stop running (their account, their control)
The leads slow down quickly
The SEO rankings often stay with their domain
Your staff has no playbook to follow
You're starting over from scratch
Years spent renting someone else's system
When we leave

Everything.

(Because the system lives in your practice)

Your messaging playbook & staff scripts
Your target patient profiles & market intelligence
Your website, SEO, and digital infrastructure
Your patient acquisition strategy
Your competitive positioning
A system that lives inside your practice

You'll know exactly where the new patients are and how to reach them.

Book Your Diagnostic Call → 25-minute conversation • No obligation • Custom roadmap included
Who's in the Alliance

Three growth specialists.
Not a marketing agency.

Many agencies assign you an account manager who coordinates work across multiple team members and clients. We operate differently. Practice Growth Alliance is three senior specialists—each owning one domain of your growth—who work together as a single system.

Message & Positioning
Dee Nott
Dee Nott
Strategic Messaging & Practice Positioning

Dee is the reason your practice could say something different from everyone else. She engineers the message—the words on your website, in your ads, on your phone scripts, and in your staff's vocabulary—from actual patient psychology, not marketing templates.

What she delivers
  • Doctor interview and Value Equation audit
  • Hot Button Discovery research
  • Competitive Messaging Audit
  • Complete Messaging Guide for every touchpoint
  • Staff Training Cards and phone scripts
  • Ongoing message calibration from performance data
Market Intelligence & Targeting
Frank Martin
Frank Martin
Data-Driven Audience Strategy & Outreach

Frank finds the patients before they find you. Using psychographic and demographic profiling, he identifies the specific people most likely to need your services—then reaches them directly through targeted outreach that goes beyond waiting for a Google search.

What he delivers
  • Market analysis and competitive landscape
  • Target audience profiling (demographic, psychographic, behavioral)
  • Database development and audience segmentation
  • Targeted ad deployment and management
  • Weekly performance reporting
  • Ongoing conversion analysis and optimization
Systems & Visibility
Quintin L. Gunn Sr.
Quintin L. Gunn Sr.
Digital Infrastructure & Online Presence

Quintin makes sure you're found, your systems work, and no lead falls through a crack. From website performance to SEO to social media presence—he builds and maintains the digital infrastructure that turns Dee's messaging and Frank's audiences into booked appointments.

What he delivers
  • Website audit, updates, and performance monitoring
  • SEO strategy and ongoing optimization
  • Social media content and management
  • Lead tracking and automation systems
  • Landing page build and conversion optimization
  • Technical infrastructure and system maintenance
3
Growth specialists who own your results—not account managers coordinating across teams
1
Integrated system—message, market, and visibility working as a single strategy
0
Outsourced freelancers—deliverables built by the specialists you meet
Who's in the Alliance

Three growth specialists.
Not a marketing agency.

Many agencies assign you an account manager who coordinates work across multiple team members and clients. We operate differently. Practice Growth Alliance is three senior specialists—each owning one domain of your growth—who work together as a single system.

Message & Positioning
Dee Nott
Dee Nott
Strategic Messaging & Practice Positioning

Dee is the reason your practice could say something different from everyone else. She engineers the message—the words on your website, in your ads, on your phone scripts, and in your staff's vocabulary—from actual patient psychology, not marketing templates.

What she delivers
  • Doctor interview and Value Equation audit
  • Hot Button Discovery research
  • Competitive Messaging Audit
  • Complete Messaging Guide for every touchpoint
  • Staff Training Cards and phone scripts
  • Ongoing message calibration from performance data
Market Intelligence & Targeting
Frank Martin
Frank Martin
Data-Driven Audience Strategy & Outreach

Frank finds the patients before they find you. Using psychographic and demographic profiling, he identifies the specific people most likely to need your services—then reaches them directly through targeted outreach that goes beyond waiting for a Google search.

What he delivers
  • Market analysis and competitive landscape
  • Target audience profiling (demographic, psychographic, behavioral)
  • Database development and audience segmentation
  • Targeted ad deployment and management
  • Weekly performance reporting
  • Ongoing conversion analysis and optimization
Systems & Visibility
Quintin L. Gunn Sr.
Quintin L. Gunn Sr.
Digital Infrastructure & Online Presence

Quintin makes sure you're found, your systems work, and no lead falls through a crack. From website performance to SEO to social media presence—he builds and maintains the digital infrastructure that turns Dee's messaging and Frank's audiences into booked appointments.

What he delivers
  • Website audit, updates, and performance monitoring
  • SEO strategy and ongoing optimization
  • Social media content and management
  • Lead tracking and automation systems
  • Landing page build and conversion optimization
  • Technical infrastructure and system maintenance
3
Growth specialists who own your results—not account managers coordinating across teams
1
Integrated system—message, market, and visibility working as a single strategy
0
Outsourced freelancers—deliverables built by the specialists you meet
Ready to Skip the Assessment?

Book a Full Team Discovery Call

If you already understand the stage-based approach and have a growth problem you're ready to solve now, you can skip directly to a diagnostic session with all three partners.

Best if you:

  • Already understand how stage-based advancement works
  • Are ready to discuss your specific growth problem
  • Have budget and decision-making authority
  • Want to move forward within 60-90 days

What you'll get:

  • Diagnostic session with all three partners
  • Preliminary diagnosis of what's blocking advancement
  • Specific recommendation for your practice
  • Investment and timeline discussion
45-60 minutes • All partners • No obligation
The Diagnosis Comes First

Get Your Growth Stage Diagnosis

In 2-3 minutes, you'll discover exactly which Growth Stage your practice is in (Visibility, Commitment, or Dominance) and the 3 specific fixes that could unlock growth—even if we never work together.

Start Your Free Assessment Walk away with a roadmap even if we never work together